So last weekend I attended Problogger Event 2014 on the Gold Coast. Problogger Events bring together the most successful bloggers from throughout the country for 2 days of fantastic presentations and keynotes. There were lots of things we can all apply to be more effective at educating the community about weather. Here are just three I found noteworthy.
1. Find out what readers want
When you’re an expert in a field or even just an enthusiastic amateur, it’s easy to forget how much you know. It’s important to know who your readers are and what their desires are. This lets us meet them where they’re at. A good way to do this is by working out what the typical profile of your reader is.
Applying this to the weather niche, with the majority of readers only having only a casual interest in weather, we need to make sure we aren’t too technical. The balance is hard to find.
If you’re not sure, you can just ask your audience for feedback. Some bloggers have found it very useful to ask a small selection of readers what they like, what they don’t like and what they’d like to see.
2. Be visual
Visual content is more often shared. This doesn’t just mean storm photos. Facts can be presented effectively and quickly at a glance using infographics. Consider new types of visual content. There are now lots of amazing tools that allow you to very quickly produce incredible visuals and infographics.
Optimise your images for sharing. One original image a day will help drive more traffic to your blog.
3. Network it
Blogging is not a competitive sport. To be more successful we need to develop a network of collaboration. Everyone has different backgrounds, which means a different approach and viewpoint. These different perspectives can help serve our readers.
We can help each other by sharing and linking to each other’s content, as well as sharing ideas on how to improve what we do.
4. Don’t build your castle on the shifting sands of social media
As the recent Facebook page reach issues have shown, if you rely on a particular social media platform you run a risk of losing it quickly. Changes to algorithms can adversely hit you.
It’s all about your blog. You own the platform there. No one else can take your audience away if you build a following for your blog. Readers can be notified of new posts by RSS feed readers or an email list.
That last point is important. If you have an email list of your followers, if something happens to your site and you need to contact them, you can. This is something you just can’t count on with the ever changing algorithms of social media sites.